Agroideal is a groundbreaking initiative in the beef sector, in which companies, NGOs, banks and research institutions have joined efforts to develop a free online territorial intelligence decision making support system. The system helps asses risks associated with beef purchase and investments in infrastructure and intensification of the beef production, searching for regions of high economic benefit and productivity, coupled with a low socio-environmental impact.
This innovative system offers access to unprecedented information, that encourages the sector to use previously disturbed areas for production intensification.
Agroideal is a tool designed so all stakeholders including, researchers, sector managers and the whole community can acquire knowledge of their territory and promote its sustainable development.
Territorial intelligence is a multidisciplinary and a multi-sector approach to land use planning, which combines quantitative, qualitative and spatial methods.
It is based on:
The Agroideal tool, assembles spatial information in a single territorial database, required for planning purchases and investments in sustainable expantion of soybean and intensification of the beef production, defined by a group of experts in the sectors.
Based on the user’s business plan, one could select a study area and a desired spatial scale to perform specific analysis, by selecting the most relevant economic opportunities and socioenvironmental risks and the tolerance thresholds of each of the selected indicators within these two dimensions. Based on these parameters, Agroideal generates a risk exposure map for the region of interest selected by the user.
"Few assets will be as valuable to 21st century corporations as their reputation. With Agroideal, compamies and other stakeholders that work in Agribusiness enjoy a unique technological environment to map opportunities, but especially to identify and act to minimize the socio-environmental risks and consequently, the reputational risks associated with their action in a given territory."
Commercial and Marketing Director - CMO | Agrosatélite Applied Geotechnology
"Agroideal and the work of its coalition of creators is an opportunity to add value to public information that Embrapa and other institutions produce. Integrating data from multiple sources in a free and open user-friendly platform widens the knowledge base for smart decision-making on the part of Brazil´s agribusiness. Agroideal is a prime example of a public-private partnership that values our strengths and our way of doing business sustainably.”
Silvia Maria Fonseca Silveira Massruhá
General Chief | Embrapa Agribusiness Computing
"Accessibility, trust and intelligence are a hallmark of Agroideal its users recognize. The combination of economic data and compliance risks complement the assessment of sourcing opportunities and reputation protection. It is a tool to boost Brazilian Agribusiness."
Executive Manager of Sustainability and Compliance at Minerva Foods
"Agroideal is a geographic intelligence platform that meets the need to better know and understand the Brazilian territory! That knowledge is fundamental to agribusiness strategic planning, which seeks to increase food production in a modern and environmentally sustainable way. The Image Processing and Geoprocessing Lab of Goias Federal University (Lapig / UFG) is an enthusiastic Agroideal partner for its initiative to bring user-friendly, accurate and current data and information."
Head of the Laboratory of Image Processing and Geoprocessing of the Federal University of Goias (Lapig / UFG)
"As a pioneer in livestock sustainability, Marfrig always seeks new tools that can bring precision, detail and transparency to our geospatial monitoring processes of our suppliers, and the Agroideal platform has been a tool that is following that path."
Leonel Augusto Martins Almeida
Livestock Manager. Marfrig Global Foods
Over the course of 15 months, 9 global and Brazilian institutions have met to discuss and to define key datasets and essential parameters to build the system. These meetings were leaded by The Nature Conservancy and included traders, banks, consulting companies, research institutions and NGOs. The group also evaluated different indicators and tested previous versions of the system. Besides, they also provided insights on different technical requirements within their own institutions.
The following institutions collaborated in the system implementation:
Agroideal was sponsored by Bunge and Gordon and Betty Moore Foundation. This work is the results of the efforts carried by the Forest and Agriculture Collaboration (CFA), which comprises a cooperation initiative by several institutions including the National Wildlife Federation (NWF), The Nature Conservancy (TNC), World Wildlife Fund (WWF), Gordon and Betty Moore Foundation and other strategic partners. CFA was created with the purpose of eliminating deforestation and degradation of tropical and subtropical ecosystems resulting from the production of global agricultural commodities, especially beef and soy. For more information visit: www.moore.org.