What is Agroideal?

Agroideal is a groundbreaking initiative in the beef sector, in which companies, NGOs, banks and research institutions have joined efforts to develop a free online territorial intelligence decision making support system. The system helps asses risks associated with beef purchase and investments in infrastructure and intensification of the beef production, searching for regions of high economic benefit and productivity, coupled with a low socio-environmental impact.

This innovative system offers access to unprecedented information, that encourages the sector to use previously disturbed areas for production intensification.

Agroideal is a tool designed so all stakeholders including, researchers, sector managers and the whole community can acquire knowledge of their territory and promote its sustainable development.


Territorial intelligence is a multidisciplinary and a multi-sector approach to land use planning, which combines quantitative, qualitative and spatial methods.

It is based on:

  • Sustainable development as an alternative to a pure economic development perspective;
  • The relevance of the territories as planning space and zone for social action;
  • Building of a collective intelligence for future land use actions;



The Agroideal tool, assembles spatial information in a single territorial database, required for planning purchases and investments in sustainable expantion of soybean and intensification of the beef production, defined by a group of experts in the sectors.

Based on the user’s business plan, one could select a study area and a desired spatial scale to perform specific analysis, by selecting the most relevant economic opportunities and socioenvironmental risks and the tolerance thresholds of each of the selected indicators within these two dimensions. Based on these parameters, Agroideal generates a risk exposure map for the region of interest selected by the user.

Based on the information provided by Agroideal, decision makers can adopt regional development strategies to minimize or to mitigate social and environmental impacts of investiments in expantion and purchases of soy and beef in the evaluated regions, taking into account the fulfillment of socio-environmental public commitments.


Target Audience

Besides all beef cattle sector, mainly meat packers, retailer and investidors, our target audience consists of all stakeholders, including decision makers linked to the beef production chain, such as sector associations, governmental sector, NGOs, financial institutions and research centers.

The platform is designed for users from different backgrounds, even for those who are not familiar with spatial analysis tools, but with a good knowledge of the beef production chain.

Agroideal in action

Find out how partnering companies are using Agroideal to develop their sustainable business planning:

Joint effort

Over the course of 15 months, 9 global and Brazilian institutions have met to discuss and to define key datasets and essential parameters to build the system. These meetings were leaded by The Nature Conservancy and included traders, banks, consulting companies, research institutions and NGOs. The group also evaluated different indicators and tested previous versions of the system. Besides, they also provided insights on different technical requirements within their own institutions.

The following institutions collaborated in the system implementation:

The Nature Conservancy is a non-governmental organization that works on a global scale for environmental conservation. Read more...

Agroideal was sponsored by Bunge and Gordon and Betty Moore Foundation. This work is the results of the efforts carried by the Forest and Agriculture Collaboration (CFA), which comprises a cooperation initiative by several institutions including the National Wildlife Federation (NWF), The Nature Conservancy (TNC), World Wildlife Fund (WWF), Gordon and Betty Moore Foundation and other strategic partners. CFA was created with the purpose of eliminating deforestation and degradation of tropical and subtropical ecosystems resulting from the production of global agricultural commodities, especially beef and soy. For more information visit: www.moore.org.

how to use


Which regions have the greatest potential for cattle intensification in previously disturbed areas with a higher probability of being registered in the CAR* and with a larger area of degraded pastures to be recovered?

*CAR – Rural Environmental Registry

How to make a decision?

In order to correctly evaluate a business plan in Agroideal, the user must have in mind a key question to assess a long-term action plan in one or more regions of interest, involving economic opportunities and socio-enviromental risks.

Economic and socio-environmental indicators should be selected by the user based on the question that needs to be answered. The selection is possible by using available tools that allows the personalization of the business plan.

Finally, the system sums up the weighted averages of each selected indicator, and generates a risk exposure map with four major classes:

High economic opportunity with low socio-environmental risk
Low economic opportunity with low socio-environmental risk
High economic opportunity with high socio-environmental risk
Low economic opportunity with high socio-environmental risk